Our Team
Rob Klein
Rob Klein is the Founder & CEO of Klein & Partners and is a recognized expert in healthcare marketing research and brand consulting. His focus on staying abreast with developments in healthcare, brand management, and market research, along with his international experience in the packaged goods industry, ensures information that will keep you one step ahead of the competition. When you work with Klein & Partners, there is no language barrier. You can be assured of strategic and tactical counsel well beyond the numbers.
For more than 30 years, Rob has provided research and brand consulting to many leading hospital, system, and health plan brands in the country.
Rob’s specific areas of research and consulting expertise include: brand management and measurement; market segmentation; communications evaluation and measurement; experience measurement; and service line development.
Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He also taught graduate level marketing research at Michigan State.
Rob has served on the boards of the Detroit AMA (president), Chicago AMA (VP research), AHSM, and the national board of SHSMD. Rob is a frequent speaker at national healthcare conferences. He also developed and teaches the SHSMD U online research class. Rob conducts a branding workshop – “Managing Your Brand’s Health” – that he has presented at SHSMD as well as for several state hospital societies, clients and executive workshops.
When Rob is not working with clients on various market research and brand consulting projects, he is hitting the links, shopping for his wardrobe, or learning the guitar.
Toni Klein
Toni Klein is the Chief Marketing Officer and Digital Practice Lead of Klein & Partners. Bringing more than 30 years of experience in marketing in the software and telecommunications sectors, she is a recognized leader and coach. She focuses on creative and innovative ways to communicate and deliver Klein & Partners’ brand promise to healthcare organizations throughout the country with speaking engagements, conference participation, social media campaigns, blogs and podcasts. She is also responsible for the general administration and technology to ensure a sound operating environment.
Recognized as a change agent, Toni has received numerous awards for her innovative approach and strategic guidance which ensures that the voice of the customer is front and center in all strategies. As an expert in the digital space, she provides insights to healthcare as a blogger and whitepaper contributor and participates on the Society for Healthcare Marketing and Development (SHSMD) digital task force.
She holds an MBA in Global Management from Thunderbird, School of Global Management with a focus on Latin America and consumer behavior. Toni also earned a Bachelor of Science Dual Degree in Marketing and Spanish Business Translations from Northern Illinois University.
In her free time, you can find Toni on the tennis court or watching a professional tournament (preferably in person!), reading the latest tips for cooking, exercising and shopping healthy, checking out the latest restaurants, playing “fetch” with Douglas or learning to play the drums!
Douglas Klein
Meet our Ambassador of Happiness!
thinqinsights
Klein & Partners is excited to be a strategic partner with thinqinsights! thinqinsights was founded in 2023 by a group of experienced professionals with a combined 60+ years in the insights industry that helps clients optimize their brand equity and company value. This is accomplished by partnering with clients to understand their goals and recommend the best research approach to achieve their ultimate vision.
Meet Yaron Brenman - Managing Director, Eva Gott - Head of Research and John Beckley - Head of Business Development!