Until we can meet in person, thought you would like to learn a little about us.
Rob Klein
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Rob Klein is a recognized expert in healthcare marketing research and brand management. His focus on staying abreast with developments in healthcare, brand management, and market research, along with his international experience in the packaged goods industry, ensures information that will keep you one step ahead of the competition. When you work with Klein & Partners, there is no language barrier. You can be assured of strategic and tactical counsel well beyond the numbers.
For more than 30 years, Rob has provided research and brand consulting to many leading hospital, system, and health plan brands in the country. Rob’s specific areas of research and consulting expertise include: brand management and measurement; market segmentation; communications evaluation and measurement; experience measurement; and service line development. Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He also taught graduate level marketing research at Michigan State. |
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Rob has served on the boards of the Detroit AMA (president), Chicago AMA (VP research), AHSM, and the national board of SHSMD. Rob is a frequent speaker at national healthcare conferences. He also developed and teaches the SHSMD U online research class. Rob conducts a branding workshop – “Managing Your Brand’s Health” – that he has presented at SHSMD as well as for several state hospital societies, clients and executive workshops.
When Rob is not working with clients on various market research and brand consulting projects, he can be found coaching goalies on the hockey rink, hitting the links, shopping for his wardrobe or checking out the latest attractions at amusement parks.
When Rob is not working with clients on various market research and brand consulting projects, he can be found coaching goalies on the hockey rink, hitting the links, shopping for his wardrobe or checking out the latest attractions at amusement parks.
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Toni Klein
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Toni Klein is the Co-Founder and Digital Practice Lead of Klein & Partners. Bringing more than 25 years of experience in marketing in the software and telecommunications sectors, she is a recognized leader and coach in helping organizations with transformative and innovative marketing and digital strategies which focus on delivering an outstanding customer experience to acquire new customers and retain existing ones to keep ahead of the competition.
Recognized as a change agent, Toni has received numerous awards for her innovative approach and strategic guidance which ensures that the voice of the customer is front and center in all strategies. As an expert in the digital space, she provides insights to healthcare as a blogger and whitepaper contributor and participates on the Society for Healthcare Marketing and Development (SHSMD) digital task force. She holds an MBA in Global Management from Thunderbird, School of Global Management with a focus on Latin America and consumer behavior. Toni also earned a Bachelor of Science Dual Degree in Marketing and Spanish Business Translations from Northern Illinois University. |
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In her free time, you can find Toni on the tennis court or watching a professional tournament (preferably in person!), reading the latest tips for cooking, exercising and shopping healthy, supporting the Catholic Sports Camps, and playing “fetch” with the cats.
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The Dieringer Research Group
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Klein & Partners is proud to be an affiliate of The DRG, a full-service marketing research firm specializing in CX/EX research, brand awareness & perception, product development & testing, advertising & communications effectiveness, and market opportunity research across industries such as healthcare and insurance, banking and finance, agencies, and utilities. The DRG has been our trusted research partner, providing data collection and data processing for more than 16 years, and now we get to bring them closer to you to help further drive your brand’s performance.
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