AI has opened the door to research beyond the survey itself, real one on one conversations, and a genuine ear to where people are already talking about your brand online, unprompted and unfiltered.

BRANDengine Live℠ brings it all together with your core metrics, capturing not just answers, but the reasoning an emotion behind them. The result is a sharper and more comprehensive read on how people actually think about and feel about your brand, and why.

BRANDengine℠ a single brand equity number that reveals your brand’s overall strength compared to your competitors. Plus, it can be peeled back to reveal your acquisition and retention strengths and weaknesses

Your website is a virtual brand experience. What if we told you that, on average, 8% of hospital/system website visitors felt that experience created new negative feelings towards the brand they didn’t have before? Now, multiply that 8% times the number of unique annual visitors to your website. Does that number scare you? Measuring how visitors experience your site and what they do on your site is critical to ensuring your website becomes a positive relationship building experience and not an unpleasant transaction.

gSight℠ is a secure survey designed to assess the digital experience on your website or app through real-time feedback. And good news, no PHI or PII is collected along the way. It helps digital leaders prioritize the website and app improvements that are most meaningful to prospective and existing patients.

Truly great advertising is as much art as it is science, and great ads become part of the American fabric. While research can’t predict which ads will become ‘all-time hits,’ it can make the difference between and effective campaign and an ineffective one. The cost of an ineffective advertising campaign reaches well past dollars and cents, right into the heart of your brand’s equity. Does your advertising capture the hearts and minds of your target audience?

ADvice℠ a collection of ad testing tools that offers protection from ineffective advertising and is designed to meet your timing and budget needs.

ADsight℠ what do you want to change in the consumer’s mind? You’ve run a campaign that you believe is a winner. But how do you know?