Books, Whitepapers, Annual Reports, Articles
Books & Whitepapers
Order the latest book from Jared Johnson, Shift Forward Founder & Podcast Producer
Annual Reports
7th Annual State of Digital Marketing Annual Report
State of Digital Marketing 2022
Articles
How to Position Your Healthcare Marketing Team as a Strategic Resource to New Leadership
An insightful read from our friends at Core Creative.
A Brand Equity Model for Healthcare Practitioners
Check out the recently published article in Healthcare Strategy Alert! which highlights how to quantify value of your brand.
How to improve the preference question
The preference question has been around forever. Learn new ways to interpret it that provide better insight.
We have been asking likelihood to use again and likelihood to recommend the same way for decades. Learn a new way to ask these questions that provides much more useful information.