History
Nearly two decades ago, Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research services. Since then, the company has grown ten-fold, adding many key products such as BRANDengine℠ and BrandMD℠. And, eight years ago, Toni Klein joined Rob as a partner and lead of our, then new, digital practice. And, now as we enter our eighteenth year, Klein & Partners is growing and evolving again to better help you understand and improve your brand. We are proud to be ‘an affiliate of the DRG.’ The DRG has been our research partner since the beginning and we have grown together. We are excited to see what the next decade brings!
Mission
"driving your brand's performance" it’s our tagline but it means so much more.
The landscape of American healthcare is changing at an increasingly rapid pace. Never before has the need to understand the forces in your marketplace been so crucial to the survival of your brand. At the same time, research staff and budgets are being stretched as never before. Klein & Partners is keenly aware of these trends. As a result, Klein & Partners is set-up to deliver the most reliable, timely, and cost-effective healthcare market information that empowers clients to make well-informed and financially sound decisions.
Every product, pricing, distribution, marketing, and communication decision you make either adds to or detracts from your brand's health. Our purpose is to help clients find their brand voice.
So, whether your business issues encompass service line (re)design, market segmentation, patient experience, new market feasibility, ad testing and tracking, brand positioning, or brand health measurement… it's all brand research.
The landscape of American healthcare is changing at an increasingly rapid pace. Never before has the need to understand the forces in your marketplace been so crucial to the survival of your brand. At the same time, research staff and budgets are being stretched as never before. Klein & Partners is keenly aware of these trends. As a result, Klein & Partners is set-up to deliver the most reliable, timely, and cost-effective healthcare market information that empowers clients to make well-informed and financially sound decisions.
Every product, pricing, distribution, marketing, and communication decision you make either adds to or detracts from your brand's health. Our purpose is to help clients find their brand voice.
So, whether your business issues encompass service line (re)design, market segmentation, patient experience, new market feasibility, ad testing and tracking, brand positioning, or brand health measurement… it's all brand research.
It’s Just a Shirt, Right?
You may see a shirt, but I see a strong brand. Let me explain. First, I would never pay $400 for a shirt but I do pay $400 to collect a piece of wearable art. If you’ve ever seen me at a conference, you know that all I wear is Robert Graham. It’s become part of my brand now as people always come up to me to take a picture or ask me ‘who I am wearing.’ No other ‘clothing’ I’ve ever worn has elicited so much interest and attention. Check out this post from a recent conference. Could a mere ‘product’ elicit this? No, this is what a strong ‘brand’ does. Now, read the note that Robert Graham includes in all of its packaging when you order from them. I’m not a ‘buyer of shirts,’ I’m a ‘discerning collector!’ Oh, did I mention that each of my shirts is numbered (e.g., 201/499) just like a real painting. This is what Klein & Partners is all about. We strive to help you define yourself as a desired and unique brand; not just another product that patients can get anywhere.
By the way… I am now an Ambassador for Robert Graham so I can connect you!
By the way… I am now an Ambassador for Robert Graham so I can connect you!
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What's Up with the cars?Two reasons for giving out a new miniature car each year: 1) I’m from Detroit and 2) It’s fun! Make sure to get the latest Klein & Partner’s model at the next conference. Let us know if you have any new ideas for next year’s model!
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