
BRANDfuel Resources
Time is the new currency
The idea of access lends itself to many things: when, where, with whom, and how people want to receive health care. So, what does it mean - “time is the new currency”?
Ad message recall is high, but brand linkage is low
Has the COVID-19 pandemic caused health care advertising to lose its potency? The 2022 National Consumer Insights Study (NCIS) may reveal just that.