Klein + Partners

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  • About
    • Our Story
    • Our Team
    • Our Values
  • Services
    • Brand Equity/Image
    • Digital
    • Ad Testing & Tracking
    • Segmentation
  • Resources
    • Where to Find Us
    • Blogs, Whitepapers, Reports & Articles
    • Annual Omnibus Studies
    • Podcasts
  • Contact
  • Home
  • About
    • Our Story
    • Our Team
    • Our Values
  • Services
    • Brand Equity/Image
    • Digital
    • Ad Testing & Tracking
    • Segmentation
  • Resources
    • Where to Find Us
    • Blogs, Whitepapers, Reports & Articles
    • Annual Omnibus Studies
    • Podcasts
  • Contact

Blogs, WhitePapers, Reports & Articles

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Blogs & WhitePapers

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Check out the latest blog:  The Generations Finally Agree on Something: COVID-19 Sucks!

​Improving the Digital Brand Dialogue
Part III: Does A Better Digital Experience Lead To A Better Overall Brand Experience?

Improving the Digital Brand Dialogue
Part II: How Digital Captive Visitors Influence Brand.

Improving the Digital Brand Dialogue
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Part I: Not all Website Visitors are Created Equal: Reasons for Web Visits Can Lead to Different Experiences.
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Annual Reports

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5th Annual State of Digital Marketing Annual Report
State of Digital Marketing 2019

4th Annual State of Digital Marketing Annual Report
State of Digital Marketing 2018
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3rd Annual State of Digital Marketing Annual Report
State of Digital Healthcare Marketing 2017

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Articles

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A Brand Equity Model for Healthcare Practitioners
Check out the recently published article in Healthcare Strategy Alert! which highlights how to quantify the value of your brand. 

How to improve the preference question
The preference question has been around forever. Learn new ways to interpret it that provide better insight.

Brand Management Terms 
A quick reference guide to essential brand terms.

Loyalty and Advocacy
We have been asking likelihood to use again and likelihood to recommend the same way for decades. Learn a new way to ask these questions that provides much more useful information.

Hospitals: Is Consumer Support Still There For Your Tax-Exempt Status?
Learn valuable insights into the public's appreciation and understanding of tax-exempt status for hospitals from a 2013 national survey.

About

Our Story
Meet the Team
​Core Values

Services

Brand Equity/Image
​Digital
Ad Testing & Tracking
Segmentation

Resources

Where To Find Us
Podcasts
Whitepapers & Articles
Annual Omnibus Study

contact

Phone: 312.315.3955
Email: toni@kleinandpartners.com
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