Books & Articles
Books
Get Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era, a bold new book from cofounders Brandon Edwards and Shannon McIntyre Hooper.
In a time when misinformation is rampant and trust in healthcare is fading, this book delivers a practical, measurable framework to help healthcare leaders connect with patients in meaningful, human-centered ways.
Backed by new national research from Klein & Partners and over 50 years of combined industry experience, Edwards and Hooper outline:
Why “authenticity” is now the deciding factor in patient choice
How to create emotionally resonant marketing that drives growth
Five essential mile markers for healthcare marketers today
Tools to measure the trustworthiness of your brand and campaigns
Articles
A few tips on how marketing and communication efforts must adapt to meet the new consumer where they are now based on our extensive brand and advertising research.
Rob-ism #2: “Time is the new currency. You can always make more money but you can’t make more time.” another article featured on Greenbook’s New Healthcare Expert Channel - Healthcare Insights Edge!
Understand How Post-COVID Consumers View the Concept of Time.
Rob-ism #1: “A Brand Must Invest in People Before People Invest in the Brand” article featured on Greenbook’s New Healthcare Expert Channel - Healthcare Insights Edge!
Get insights on generating brand love with Gen Z in healthcare.
“Focus on Branding” report from Strategic Healthcare Marketing
Subscribe to Strategic Healthcare Marketing to get a copy.
Improving Access to Health Care: Insights Study Provides a Peek into Consumer Mindset in 2024
Check out an article from Strategic Healthcare Marketing on key takeaways from our most recent National Consumer Insights Study (NCIS).
CHECK OUT SOME CLASSICS!
A Brand Equity Model for Healthcare Practitioners
Dig into the published article in Healthcare Strategy Alert! which highlights how to quantify value of your brand.
How to improve the preference question
The preference question has been around forever. Learn new ways to interpret it that provide better insight.
We have been asking likelihood to use again and likelihood to recommend the same way for decades. Learn a new way to ask these questions that provides much more useful information.