Blogs & WhitePapers
Check out the latest blog: The Generations Finally Agree on Something: COVID-19 Sucks!
Improving the Digital Brand Dialogue
Part III: Does A Better Digital Experience Lead To A Better Overall Brand Experience?
Improving the Digital Brand Dialogue
Part II: How Digital Captive Visitors Influence Brand.
Improving the Digital Brand Dialogue
Part I: Not all Website Visitors are Created Equal: Reasons for Web Visits Can Lead to Different Experiences.
Improving the Digital Brand Dialogue
Part III: Does A Better Digital Experience Lead To A Better Overall Brand Experience?
Improving the Digital Brand Dialogue
Part II: How Digital Captive Visitors Influence Brand.
Improving the Digital Brand Dialogue
Part I: Not all Website Visitors are Created Equal: Reasons for Web Visits Can Lead to Different Experiences.
Annual Reports
5th Annual State of Digital Marketing Annual Report
State of Digital Marketing 2019
4th Annual State of Digital Marketing Annual Report
State of Digital Marketing 2018
3rd Annual State of Digital Marketing Annual Report
State of Digital Healthcare Marketing 2017
State of Digital Marketing 2019
4th Annual State of Digital Marketing Annual Report
State of Digital Marketing 2018
3rd Annual State of Digital Marketing Annual Report
State of Digital Healthcare Marketing 2017
Articles
A Brand Equity Model for Healthcare Practitioners
Check out the recently published article in Healthcare Strategy Alert! which highlights how to quantify the value of your brand.
How to improve the preference question
The preference question has been around forever. Learn new ways to interpret it that provide better insight.
Brand Management Terms
A quick reference guide to essential brand terms.
Loyalty and Advocacy
We have been asking likelihood to use again and likelihood to recommend the same way for decades. Learn a new way to ask these questions that provides much more useful information.
Hospitals: Is Consumer Support Still There For Your Tax-Exempt Status?
Learn valuable insights into the public's appreciation and understanding of tax-exempt status for hospitals from a 2013 national survey.
Check out the recently published article in Healthcare Strategy Alert! which highlights how to quantify the value of your brand.
How to improve the preference question
The preference question has been around forever. Learn new ways to interpret it that provide better insight.
Brand Management Terms
A quick reference guide to essential brand terms.
Loyalty and Advocacy
We have been asking likelihood to use again and likelihood to recommend the same way for decades. Learn a new way to ask these questions that provides much more useful information.
Hospitals: Is Consumer Support Still There For Your Tax-Exempt Status?
Learn valuable insights into the public's appreciation and understanding of tax-exempt status for hospitals from a 2013 national survey.