PATH™ (Patterns of Adapting To Health)
How do I better understand individual differences in consumers and what drives their motivation?
Patterns of Adapting to Health (PATH) is a psychographic segmentation method for detecting and diagnosing unconscious behavioral patterns within a person that both shapes and constrains adaptive health behavior and health outcomes.
How do I better understand individual differences in consumers and what drives their motivation?
Patterns of Adapting to Health (PATH) is a psychographic segmentation method for detecting and diagnosing unconscious behavioral patterns within a person that both shapes and constrains adaptive health behavior and health outcomes.