Resources: Check out these cool websites and books!
The Society for Healthcare Strategy and Market Development.
Anything you want to learn or discuss about branding is here.
The American Marketing Association and publisher of MHS magazine.
The Advertising Research Foundation.
World Advertising Research Center.
WOW! Just as outspoken as ever.
Excellent marketing research magazine.
A must join association if you are into qualitative research.
If you are an aspiring moderator and want to get formalized training… this is THE place.