A few books that you might find interesting…
“Moderating to the Max” by Jean Bystedt.
“Management Lessons from Mayo Clinic” by Leonard Berry and Kent Seltman.
“Brand and Advertising” by Giep Franzen (out of print but find it used!).
“Brand Hijack” by Alex Wipperfurth.
“Married to the Brand” by William McEwen.
“Commitment-Led Marketing” by Jan Hofmeyr.
"The Patient Will See You Now" by Eric Topol.
"Joe Public Doesn't Care About Your Hospital" by Chris Bevolo.
"Joe Public II Embracing the New Paradigm" by Chris Bevolo.
"Start with Why" by Simon Sinek.